Rotana's philosophy is to be the leading hotel chain in the Middle East and North Africa. This is being achieved through a combination of international know-how and local experience. With marginal mobilisation costs, owners benefit from fees that are consistently less than those of international competitors and with no hidden corporate charge of services.

Maintaining a realistic approach to business is an integral element of the Rotana business philosophy. ‘Getting it right’ at a particular property before moving on to a new project is the standard, and this is attained through the maximisation of Rotana’s operational strengths applied to all aspects of the business from the planning stage through to the pre-opening phase and beyond.

Rotana's capability in all areas is unmatched, from strategic planning and sound financial control, sophisticated human resources capabilities through the Human Resources Development Center and advanced technical planning and support in order to return the highest level of long-term profitability.

Rotana’s innovative Food and Beverage management is reflected in its ability to attract some of the most renowned restaurant names in the world. Trader Vic’s, Blue Elephant, Benihana and Mawal are just a few of the famous international restaurant chains that have selected some Rotana properties as partners.

Effective Sales and Marketing teams of highly skilled individuals with an excellent understanding of the region ensure that both corporate and leisure clients’ needs are being met and their expectations exceeded.

Rotana is also keeping abreast of the ever-changing communication and technological arenas and has recently launched the re-developed corporate website with online reservation capability and interactivity.

To continue fostering long-term relations with its clients Rotana has recently introduced International Sales Offices in Abu Dhabi, Dubai, Frankfurt, Kuwait, London, India and soon in Saudi Arabia. Coupled with an effective and dynamic marketing and sales strategies, the Rotana name is increasingly gaining regional and international recognition as a leading hotel company in the Middle East region.

At Rotana, management recognizes that turning an idea into a profitable reality is not easy. It requires strategic planning and sound financial control, sophisticated human resource capabilities and reliable technical services support. It demands innovative food and beverage management and aggressive sales and marketing plans that are characteristic of a particular territory.

Rotana offers you the best of both worlds; a company that has a unique understanding of the culture and communities of the Middle East while, at the same time, having an executive team with a truly international background and a flair for doing business, your business.